Rebels are alive. In past centuries, rebels fought against everything and everyone - today, more than everything and everyone, rebels shine. Yes, rebels shine: reaching for infinity, striving to surpass all limits, to outdo themselves and their own art, character and wit. To shine into infinity is not a small matter: it is the substance of rebels.
A journey in search of today’s rebels - an investigation, a story - many encounters. The rebels are the true new princes of today - they carry in their heart a sincere nobility -they are princes of boldness, steadfastness, irreverence and beauty. That’s the difference with the rebels of the past: in the past rebels attacked, today they shine, shine brightly - brighter than Jack Kerouac’s golden spider – they shine to defend their own nature.
The Rebel Journey: with this project we are looking for rebels between past and future, dreams and reality – in a world that finds its language in a viral network, because virality is the new weapon of today’s rebels. Rebels that are multiplied in images and digital videos, on platforms as extreme as every social network of tomorrow. Step by step and one by one we will find them - and ourselves among them, these shining rebels. Hogan Rebel brings us new energy – and the footprints of our rebels are really shining, again, like Kerouac’s spiders and stars.Carlo Mazzoni, curator of the project